Paid Ads
Promote your business online and through social media with our paid ads feature! Includes monthly reporting on ad performance and analysis by a marketing professional. Make your business more visible to those who may not already know about it!
Our founder works in paid ads for Microsoft and is also certified in Google AdWords, so you're in great hands!
Paid Ads
Promote your business online and through social media with our paid ads feature! Includes monthly reporting on ad performance and analysis by a marketing professional. Make your business more visible to those who may not already know about it!
Our founder works in paid ads for Microsoft and is also certified in Google AdWords, so you're in great hands!
What are paid ads?
Why paid ads?
How do I get started?
How do I know if my ads are performing?
What are paid ads?
Why paid ads?
How do I get started with paid ads?
How do I know if my ads are performing?
What are Paid Ads?
In the marketing world, this is known as "pay to play". Paid ads work based on a bidding system. You bid to display ads to people on search engines (Google, Bing) or on social media sites (Facebook, LinkedIn, Instagram, Twitter). Depending on what audiences you want to target and whether your company is B2B or B2C will affect where we recommend you promoting your ads. You can target what audiences see you ads based on geography, interests, online behavior, demographics, and more. Our specialty is pay per click ads (PPC) which means you pay only when someone clicks on your ad, most commonly used in search engine advertising.
Why Paid Ads?
Paid ads give you more control over what information gets seen by what customers. Social media platforms prioritize posts by friends and family, which makes it hard for your brand's posts to make it to the top organically. With paid ads, you can target the specific demographics that you want to see your ads. Paid ads also help promote brand awareness and reach more customers that you otherwise wouldn't be able to reach.
Paid ads give you more control over what information gets seen by what customers. Social media platforms prioritize posts by friends and family, which makes it hard for your brand's posts to make it to the top organically. With paid ads, you can target the specific demographics that you want to see your ads. Paid ads also help promote brand awareness and reach more customers that you otherwise wouldn't be able to reach.
How do I get Started with Paid Ads?
First, make sure you have a budget in place and understand what your ROI goals are.
Different ads cost different amounts and are programmed to stop running when budget runs out. Know how much you are willing to spend on ads beforehand, and be willing to adjust if you need to. Next, set up a meeting with us and together, we can figure out the best paid ads strategy for you, what type of ads to run, and what platforms you want to run your ads on.
How do I Know if my Ads are Performing?
Google Ads, Microsoft Ads, and social media platforms have functions within the platforms that provide you with your ad statistics and data. You can also use Google Analytics for social media platforms ad data. As far as understanding the data, we have a marketing professional who has previously worked in data analysis for Microsoft Bing Ads and has experience with Google and social media platforms who can tell you what is working, what isn't, and how to best optimize your account.
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